Throughout my career leading engineering, operations, and executive teams in the technology industry, I’ve observed one consistent theme for long-term business success: A strong brand wins. It’s not ...

Attracting new customers and keeping them engaged isn’t just a challenge—it’s an art. And let’s be honest, not all of us have a Picasso-like talent for marketing. In a world where big-name brands ...

In the world of technology, the most popular brands are an ever-changing list. All it takes is a hot new product for a company to climb the popularity charts quickly. Of course, the opposite is true ...

In today’s rapidly evolving market landscape, where technology and innovation intersect, new brands and startups are uniquely positioned to redefine the concept of brand loyalty and fandom. Unlike ...

It’s time to say goodbye to the purely transactional brand-buyer relationship of the past. Consumers want to know the face and story behind the companies they buy from. I often say, “The most human ...

Restaurant site selection methodologies are changing and technology is playing a key role in the evolution. “The old way was to go out in the field with a map from AAA with sticky dots,” said Andy ...