Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick. Crucially, this massive change, which Lego announced at CES 2026 in Las ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

The first SMART Brick sets are on pre-order - all themed aroudn the Star Wars Original Trilogy. Check them out and how find out much they'll cost.

LEGO revealed its big push into interactive bricks last month alongside three other Star Wars Smart Play sets, all of which will launch on March 1. These include an X-Wing, TIE-Fighter, and a Death ...

Warm Pink joins Blue Violet as two of Lego's new colors for its 2026 sets. The new official pink is reminding fans of classic set lines like Paradisa.