Last year I wrote an article questioning whether we should be using the term "customer technology" instead of "marketing technology." Frans Riemersma of Martech Tribe and the co-creator of the current ...

Technology Readiness Levels (TRLs), also known as Technology Readiness Assessments, help policymakers, philanthropies and investors, and innovators determine the development stage of emerging ...

To develop tools for assessing technological literacy, one must first have a clear idea of what technological literacy is. Research has shown that most people have a limited conception of “technology.